The project employed some of the most innovative digital production techniques being used now from AI text to image to create initial character concept designs to bespoke pipelines we have been developing withing UNREAL Engine to allow us to create a metaverse of characters, vehicles and environments that would feature throughout this video. Which meant we could overdeliver on the original 45” requested by doubling it to 1:20” within a very short deadline (the story was just too fun that we didn’t want to stop or cut corners while telling the story but would have been impossible to achieve in standard CGI)
What this project allowed us to do is speed up parts of the approval process and work in a more efficient way whilst trying put ideas without the bloat of a traditional CG pipeline, which would have severely hampered a project with the sheer volume of assets that needed to be created. If we didn’t like a shot, it was quick to drop in another camera and export out what we saw through it pretty much instantaneously which really helped us get critical sign offs along the way.
Even though the project was mostly created in Unreal we did still need to create model assets in Maya and texture in substance painter before importing them into Unreal to start building the final scenes.